[:human firmware:] • As humans, we have a buttload of subconscious "firmware": ingrained societal/cultural/religious messages, physiological state, biological processes • Unfortunately, this firmware is essentially historical accident • Nobody sat down and designed it to best serve you • It came forth accidentally: cultural/religious lessons from the history of humans; physiological/psychological lessons from evolution, etc • It's not necessarily correct or "good" or, crucially, useful