In Haskell, all functions implicitly include ⊥ in their domain and codomain. If a function f is strict in its argument, that means that f ⊥ = ⊥; since fix f is the least-defined fixpoint of f and since ⊥ is the least-defined value, then strict functions have fix f = ⊥.
On the other hand the lazy function f = const x has fix f = x.